Internet marketing needs a process driven approach | 2Stroke
The 2Stroke Framework – disciplined online marketing
There’s no magic in what we do or how we do it. It’s just good honest work underpinned by a good digital strategy. And a lot of planning. Which is why the 2Stroke Framework’s so important. The Framework takes clients through a process designed to guarantee that they get the output they want.
Demystifying internet marketing
All that jargon about Web 2.0, widgets, aps, micro-blogging, HTML5 and so on makes internet marketing far more intimidating than it should be. One of the underlying principles of the 2Stroke Framework is to communicate in buzz-word free language. So that we all understand each other. Capish?
Enforcing digital strategy
Seems a lot of companies get carried away with the hype of going digital. We’ve no problem with getting excited, but too much excitement means a loss of focus. Which means strategy gives way to assumption. And we know what assumptions lead to. We kick all projects off with a comprehensive business analysis session. So we know what you want. And so do you.
Pragmatic digital marketing
Gartner reckons 30% of IT projects don’t hit their goals. Mostly because of poor execution. The stat underscores the need for effective planning, structured development frameworks and proper feedback sessions. Which is why our clients are assigned project teams who meet them regularly to define communication processes, confirm success benchmarks and measure project milestones. We’ll make sure your online marketing campaign delivers on its expectations.
Standards-based production
We're not very good at making up excuses, so we deploy thorough standards-based production methods to ensure that our teams – regardless of whether they web coders creating Drupal modules, HTML designers producing newsletters or SEO consultants building links – stick to process-driven recipes. That way, we can be sure you'll be proud of their work.
Testing
To prevent dodgy feedback, we subject all output to rigorous stress testing. Regardless of whether it’s a content rich media website with a powerful content management system, a web application or a snappy e-newsletter, it’ll be put through its paces long before the client sees it. The extra detail means projects can take a little longer, but like a well matured whisky, it’s worth the wait.
Training
Why oh why do so many digital agencies leave out the commissioning and training? It’s a key part of the 2Stroke Framework. You wouldn’t fly a plane or drive a car without some training would you?
Measuring online marketing
We love spending your money. But it’s even better showing you how your investment’s growing your bottom line. One of the joys of digital marketing is that it's totally trackable, giving you visibility on how effectively your money's been spent.