Search Engine Optimisation
- Initiation: strategy and research are the cornerstone of all client interventions. We’ll analyse your products, your audience and your competitors to identify the best ROI opportunities before pegging commercial goals for our programme. We’ll subject your site’s architecture to a design and code validation analysis to provide guidance on structural SEO changes and we’ll use commercial and proprietary online tools to identify the best keyword strategy for the ongoing activity.
- Implementation: with a content plan to hand we’ll optimise your site to target your chosen keywords; our writers and designers will start producing content to be used to enhance onsite relevance and as part of our link building strategy. Our PR consultants will place this on credible sites while our social team will stir up community interest. Link solicitation and brand reclamation requests will enhance link acquisition. If online reputation management (ORM) is needed our PR team will work to remove negative webpages from the SERPs.
- Iteration: performance is measured on an ongoing basis with activity tweaked and optimised to improve results. All our account managers and technical consultants are Google Analytics certified to help them better interpret visitor behaviour and nudge your prospects further along the conversion funnel.
Outdoor enthusiasts and tradesmen will be familiar with the name Andy Cab as the business has been making bakkie canopies for more than 20 years.
Andy Cab’s sales have traditionally come from motor dealers who’d sell canopies as optional extras to bakkie buyers – in 2012, 70% of all units sold came from trade purchases. While these sales provided repeat business, margins were discounted steeply with the extended payment terms offered to dealers impacting profitability even further.
The company changed ownership recently and in early 2012 Derek Caldicott, the new managing director, embarked on a turnaround strategy to restore the ailing business to solid financial health.
Our Clients Say
We thought we understood the potential of online marketing for driving our sales into the digital era, but we still struggle believe the results that 2Stroke were able to generate in the short term, and have continued to provide each and every month of the relationship.