Search Engine Optimisation
- Initiation: strategy and research are the cornerstone of all client interventions. We’ll analyse your products, your audience and your competitors to identify the best ROI opportunities before pegging commercial goals for our programme. We’ll subject your site’s architecture to a design and code validation analysis to provide guidance on structural SEO changes and we’ll use commercial and proprietary online tools to identify the best keyword strategy for the ongoing activity.
- Implementation: with a content plan to hand we’ll optimise your site to target your chosen keywords; our writers and designers will start producing content to be used to enhance onsite relevance and as part of our link building strategy. Our PR consultants will place this on credible sites while our social team will stir up community interest. Link solicitation and brand reclamation requests will enhance link acquisition. If online reputation management (ORM) is needed our PR team will work to remove negative webpages from the SERPs.
- Iteration: performance is measured on an ongoing basis with activity tweaked and optimised to improve results. All our account managers and technical consultants are Google Analytics certified to help them better interpret visitor behaviour and nudge your prospects further along the conversion funnel.
Outdoor enthusiasts and tradesmen will be familiar with the name Andy Cab as the business has been making bakkie canopies for more than 20 years.
Andy Cab’s sales have traditionally come from motor dealers who’d sell canopies as optional extras to bakkie buyers – in 2012, 70% of all units sold came from trade purchases. While these sales provided repeat business, margins were discounted steeply with the extended payment terms offered to dealers impacting profitability even further.
The company changed ownership recently and in early 2012 Derek Caldicott, the new managing director, embarked on a turnaround strategy to restore the ailing business to solid financial health.
Our Clients Say
In the time we’ve been working with 2Stroke our visibility in search engines has improved enormously. We’re now ranking at the top of page one on all of our key courses.
Organic search traffic has soared as a consequence and we’ve seen a strong flow of bookings coming through that we can attribute to their activity.
We enjoy working with them – partly because of their creativity but also because of the deep level of analysis they provide us with.
They are a very valued part of our marketing team.
The impact 2Stroke’s SEO team has had on the Junction Group is quite extraordinary.
Sites like PropertyJunction operate in incredibly aggressive verticals where competitors are willing to spend vast sums of money buying traffic, so when we appointed them to handle our organic search activity, we were realistic in our expectations. We clearly didn’t need to be as they’ve delivered fantastic results.
Year on year, we’ve seen organic traffic growth of over 300%, while a reduction in bounce rate illustrates the quality of traffic their work is generating.
Their understanding of search behaviour and their ability to apply effective onsite and offsite optimisation in one of the most turbulent periods in the history of Google’s algorithms is testament to their skill.
They’re an asset to our business.